Customize. Personalize. Demoralize.
Wednesday, November 21st, 2007
This is the slogan of “Despair, Inc.” a company that specializes on demotivation. Funny idea you think, but they take the joke quite far. You can buy demoralizing desktop adornments or calendars. To put an example of a demoralizing slogan: “Ambition: A journey of a thousand miles ends sometimes very, very badly”, featured below the picture of bear catching a salmon. They’ve got lots and lots of those, all worth a laugh. Very funny is also “The book” sold in three different editions. It’s title “The Art of Demotivation”, the editions focus on hierarchy in companies. And each edition is made to keep unwanted eyes from knowing what this is all about. The manager edition features a “cloaking-device”:
“To help protect your investment and potentially your life, our Manager edition ships complete with the Undercover™, a built-in cloaking device. This secondary dust-jacket claims to house a non-existent book called Ethics, Integrity and Sacrifice in the Workplace. This will render the book virtually invisible to your employees, who have no interest in such subjects. “
The “Chairman-Edition” comes in a box with humidiy-indicator, is made from handmade-paper, hand-bound in goat-leather and printed the way Gutenberg invented printing… all of this for a little more than a 1000$… Crazy! I wonder who buys those?





